<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
    <title>Wayne China Market Entry Insights</title>
    <link>https://www.waynebrand.cn/en/insights/</link>
    <description>Practical decision frameworks for China market entry, brand localization, naming and go-to-market preparation.</description>
    <language>en</language>
    <atom:link href="https://www.waynebrand.cn/en/rss.xml" rel="self" type="application/rss+xml" />
    <item>
      <title>A 90-Day China Market Entry Roadmap</title>
      <link>https://www.waynebrand.cn/en/insights/90-day-china-market-entry-roadmap/</link>
      <guid isPermaLink="true">https://www.waynebrand.cn/en/insights/90-day-china-market-entry-roadmap/</guid>
      <pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate>
      <description>A practical sprint structure for moving from opportunity assumptions to China positioning, a localized brand, first offer and go-to-market roadmap.</description>
      <author>Wayne Chen</author>
    </item>
    <item>
      <title>How to Create a Chinese Brand Name People Can Remember</title>
      <link>https://www.waynebrand.cn/en/insights/chinese-brand-name/</link>
      <guid isPermaLink="true">https://www.waynebrand.cn/en/insights/chinese-brand-name/</guid>
      <pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate>
      <description>A commercial naming process covering strategy, sound, meaning, memorability, market use and the boundary between naming work and trademark review.</description>
      <author>Wayne Chen</author>
    </item>
    <item>
      <title>Is China the Right Next Market for Your Brand?</title>
      <link>https://www.waynebrand.cn/en/insights/is-china-the-right-next-market/</link>
      <guid isPermaLink="true">https://www.waynebrand.cn/en/insights/is-china-the-right-next-market/</guid>
      <pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate>
      <description>A practical decision framework for testing strategic fit, customer demand, route to market and organisational readiness before committing to China.</description>
      <author>Wayne Chen</author>
    </item>
    <item>
      <title>What Should You Localize—and What Should Remain Global?</title>
      <link>https://www.waynebrand.cn/en/insights/what-to-localize-in-china/</link>
      <guid isPermaLink="true">https://www.waynebrand.cn/en/insights/what-to-localize-in-china/</guid>
      <pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate>
      <description>A decision framework for protecting global brand equity while adapting the customer proposition, product, evidence and route to market for China.</description>
      <author>Wayne Chen</author>
    </item>
  </channel>
</rss>