Ways to work together

Two engagements. One standard: strategy must reach the market.

Wayne works with international companies at two moments—when the China entry system must be built, and when the business needs an embedded partner to solve consecutive growth priorities.

01 · 90-Day China Entry Sprint

China Entry Strategy & Brand Localization

For companies exploring or preparing to enter. The sprint converts market evidence into a focused opportunity, China position, brand and naming system, first offer and go-to-market roadmap.

Market opportunity, customer and competitor decisions
China positioning, value proposition and evidence
Chinese naming and Distinctive Brand Assets
Hero product, portfolio and pricing recommendations
Channel, launch and sales-enablement roadmap

Explore the 90-Day Sprint →

02 · Annual working cycle

China Market Growth Partnership

For companies already operating in China or requiring continued implementation support. Wayne works as Your Embedded China Strategy & Brand Team, with each 90-day priority resolving one critical growth issue.

Market-entry refinement and strategic positioning
Brand and product localization
Channel entry and sales tools
Launch campaigns and market application
Continuous growth priorities and implementation review

Discuss the growth priority →

What makes Wayne different

We do not stop at helping you understand China.

We turn China insight into a brand, product, channel and sales system that can work in the market.

Strategy, planning, creative and design move through the same team and the same decision chain. Research must lead to a choice. Positioning must reach the offer. Brand assets must work in channel and sales contexts.

Direct answers

Frequently asked questions

Which engagement should a company choose?

Choose the 90-Day China Entry Sprint when the immediate need is to define the entry thesis and build a China-ready market, brand, offer and channel system. Choose the Growth Partnership when the company is already operating or needs consecutive strategic and execution priorities over a longer cycle.

Is the diagnostic a third consulting service?

No. The China Market Readiness Diagnostic is a free self-assessment and conversation entry point. It does not replace professional analysis or either consulting engagement.

Does Wayne publish standard service prices?

No. The scope depends on the company stage, market question, category and work required. Wayne first assesses the decision and working fit.

Make the next China decision clearer.

Tell us where your company is in the journey. We will first understand the opportunity, the decision you need to make and whether Wayne is the right working partner.

Discuss Your China Entry Check Your Readiness