11 min read
A 90-Day China Market Entry Roadmap
A practical sprint structure for moving from opportunity assumptions to China positioning, a localized brand, first offer and go-to-market roadmap.
Read the decision guideChina Entry Insights
Make the important China decisions before launch makes them expensive.
Practical guidance for leadership, international brand and market-entry teams. Written to clarify choices—not to make China sound mysterious.
9 min read
How to Create a Chinese Brand Name People Can Remember
A commercial naming process covering strategy, sound, meaning, memorability, market use and the boundary between naming work and trademark review.
Read the decision guide10 min read
Is China the Right Next Market for Your Brand?
A practical decision framework for testing strategic fit, customer demand, route to market and organisational readiness before committing to China.
Read the decision guide10 min read
What Should You Localize—and What Should Remain Global?
A decision framework for protecting global brand equity while adapting the customer proposition, product, evidence and route to market for China.
Read the decision guideMake the next China decision clearer.
Tell us where your company is in the journey. We will first understand the opportunity, the decision you need to make and whether Wayne is the right working partner.